A Fresh Look for Hogan: New Logo, New Website, Same Trusted Partnership

For over 107 years, Hogan has been proud to serve as a trusted partner and leading provider of transportation solutions. Today, we’re excited to mark an important new chapter in our journey: the formal launch of our new logo and redesigned website, hogan1.com.

This brand refresh is more than just a new look — it’s a reflection of Hogan’s continued evolution and a renewed commitment to the values that have always set us apart: Partnership, Experience, and Solutions.

Honoring Our Legacy, Building Our Future

Since our founding in 1918, Hogan has grown and adapted to meet the changing needs of our customers and the transportation industry. From humble beginnings to becoming one of the largest providers of Leasing and Dedicated services in the nation, our success has always been built on strong relationships, deep industry knowledge, and a focus on delivering customized solutions. 

Our new logo honors that rich history while signaling our bold vision for the future. It’s designed to be strong, modern, and versatile — representing the unified strength of One Hogan and our commitment to innovation, reliability, and growth. 

You’ll start seeing our new logo across all Hogan platforms in the coming weeks, from our website and communications to our trucks on the road. It’s a visible reminder of our strength, unity, and dedication to the future of transportation.

 A New Website Experience

Alongside our refreshed logo, we’re excited to unveil our newly redesigned website at hogan1.com.

The updated site offers a fresh, modern design that aligns with our new brand identity and provides an improved user experience. 

This new site makes it easier than ever to connect with us and find the resources you need, whether you’re looking for information on our services, exploring career opportunities, or simply wanting to learn more about how Hogan is helping businesses thrive. 

We’ve created this site with you in mind — reflecting Hogan’s commitment to delivering partnership, leveraging our experience, and providing solutions that meet your unique needs. It’s an extension of who we are as a company, and we’re proud to share it with you.

Our Brand Pillars: What Sets Hogan Apart

Through customer feedback, market research, and team insights, we identified three core pillars that continue to define Hogan’s service:

• Partnership: Building strong, long-standing relationships based on trust and performance 
• Experience: Over a century of leadership and operational excellence in the transportation industry 
• Solutions: Creative, customized solutions designed around each customer’s unique needs

Together, these pillars form the foundation of Hogan’s updated value proposition:

“Hogan delivers reliable, customized transportation solutions backed by over 107 years of industry leadership, deep expertise, and a commitment to understanding and meeting our customers’ unique needs.”

Looking Ahead

The launch of our new logo and website is just the beginning. In the weeks and months ahead, we’ll be rolling out our updated brand across all customer touchpoints — from communications and proposals to signage, service delivery, and our trucks on the road.

While our look has evolved, what hasn’t changed is our commitment to the partnerships we’ve built and the trust you’ve placed in us. 

Please watch the preview video of our new website below and explore the new website!